Sustainable Freedom with Boudoir Photography Podcast

061. Boudoir Photography Session Sale | My EASY Annual Sale Strategy Breakdown–Here are the results!

Your Sales Strategy As A Boudoir Photographer - Episode 61 of the Sustainable Freedom with Boudoir Photography Podcast with Tracy Lynn!
I run two very strategically planned boudoir session sales each year, exactly six months apart — one around Memorial Day and one for Black Friday. And these two sales help me bring in revenue, even in a slow season. They’re what help me stay fully booked all year.  I have a solid sales strategy for my boudoir photography business that I’ve been using for the last six years. It’s proven to be reliable…even though there are a lot of coaches online that say running things like traditional “sales” or discounts is a no-go. They say it cheapens your brand…but…the numbers don’t lie, and I firmly believe it’s how I stay booked out all year long! In fact, most of the boudoir sessions that book are repeat clients. A sale can be a GREAT way to supplement what you’re already doing as far as your sales strategy as a boudoir photographer.  Want to see this sales strategy for yourself? Dig into this episode to find out
#boudoirphotographer #boudoir #boudoirphotographytips Show Notes:https://tracylynncoaching.com/podcast/your-sales-strategy-as-a-boudoir-photographer/ TLC Freebie Template: https://tracylynncoaching.com/product/tlc-freebie-template/
 
 
✨ FREE GUIDES✨
→Grab my FREE One-Page PDF: 5 Tips to Book Photography Clients Without Using Facebook Ads: https://tracylynncoaching.com/marketing-strategy/download/
→ Hit your first six figures in the next 12 months with this FREE Guide: Five Targets To Spot-Check In Your Boudoir Business This Year: https://tracylynncoaching.com/marketing-strategy/targets-spot-check-boudoir-business/
 
 
 
🚀 GROW YOUR BOUDOIR PHOTOGRAPHY BUSINESS FAST! 🚀
→ Forever Booked Out, The high-level marketing program for photographers to book sessions now–and in the future. https://tracylynncoaching.com/forever-booked-out/
→ Boudoir Studio Accelerator, The blueprint to a six-figure boudoir studio: https://tracylynncoaching.com/boudoir-studio-accelerator/
 
 
 
❤️FOLLOW ME/GET IN TOUCH❤️
Hey, I'm Tracy! I help photographers simplify their path to six figures and stay forever booked out.
Questions? Shoot me an email at hello@tracylynncoaching.com
Instagram: https://www.instagram.com/itstracylynn
Follow me on TikTok https://www.tiktok.com/@tlceducation
 
 
 
——RECOMMENDATIONS——
Sustainable Freedom with Boudoir Photography Podcast: https://tracylynncoaching.com/podcast
My Amazon Recommendations: https://www.amazon.com/shop/boudoir_by_tracy_lynn
TLC Photography Business Shop: https://tracylynncoaching.com/tlc-photography-business-shop/
Photography Contracts: https://thelegalpreneur.com/thecontractvault/ref/210/
 
——DISCLAIMER——
(I receive a small commission on some of the links provided. It is no extra cost to you and helps support my adventures! :D)
 
 
 
This boudoir photography podcast was all about Your Sales Strategy As A Boudoir Photographer.

060. Photography Price List Tips That Make You Feel Less Salesy

Photography Price List Tips That Make You Feel Less Salesy - Episode 60 of the Sustainable Freedom with Boudoir Photography Podcast with Tracy Lynn! Early on in my boudoir photography career, I avoided photography sales sessions like the plague! I did not like the idea of selling and was always so nervous about being too “salesy.” I can’t tell you how many times I sat there wishing my work would just sell itself so I wouldn’t have to pitch it. In the beginning, my $100 sessions were barely paying for my gas to get to the session location and back. That’s not even considering the time I spent on all the backend tasks, like client communication and editing! I wasn’t really making any money. Thankfully, over time, I was able to learn how to get more boudoir photography sales without having to be pushy. And because I know tons of other photographers felt this way early in their careers, I want to give you a few tips that have helped me out. After listening, you’ll know exactly how to make money without sounding like a used car salesman.#boudoirphotographer #boudoir #boudoirphotographytips
Show Notes: https://tracylynncoaching.com/podcast/boudoir-sales-without-being-pushy/
TLC Canva Pricing Template: https://tracylynncoaching.com/product/tlc-pricing-template/✨ FREE GUIDES✨→Grab my FREE One-Page PDF: 5 Tips to Book Photography Clients Without Using Facebook Ads: https://tracylynncoaching.com/marketing-strategy/download/ → Hit your first six figures in the next 12 months with this FREE Guide: Five Targets To Spot-Check In Your Boudoir Business This Year: https://tracylynncoaching.com/marketing-strategy/targets-spot-check-boudoir-business/ 🚀 GROW YOUR BOUDOIR PHOTOGRAPHY BUSINESS FAST! 🚀→ Forever Booked Out, The high-level marketing program for photographers to book sessions now–and in the future. https://tracylynncoaching.com/forever-booked-out/ → Boudoir Studio Accelerator, The blueprint to a six-figure boudoir studio: https://tracylynncoaching.com/boudoir-studio-accelerator/ ❤️FOLLOW ME/GET IN TOUCH❤️Hey, I'm Tracy! I help photographers simplify their path to six figures and stay forever booked out. Questions? Shoot me an email at hello@tracylynncoaching.com Instagram: https://www.instagram.com/itstracylynn Follow me on TikTok https://www.tiktok.com/@tlceducation ——RECOMMENDATIONS——Sustainable Freedom with Boudoir Photography Podcast: https://tracylynncoaching.com/podcast My Amazon Recommendations: https://www.amazon.com/shop/boudoir_by_tracy_lynn TLC Photography Business Shop: https://tracylynncoaching.com/tlc-photography-business-shop/ Photography Contracts: https://thelegalpreneur.com/thecontractvault/ref/210/ ——DISCLAIMER——(I receive a small commission on some of the links provided. It is no extra cost to you and helps support my adventures! :D)This boudoir photography podcast was all about Photography Price List Tips That Make You Feel Less Salesy.

059. Find & Book New Boudoir Photography Clients This Week With This EASY Strategy

Find & Book New Boudoir Photography Clients This Week With This EASY Strategy | Episode 59 of the Sustainable Freedom with Boudoir Photography Podcast with Tracy Lynn! In this episode, I'm chatting about an easy yet effective strategy to attract and secure new clients for your boudoir photography business. You'll learn how to book clients by leveraging relationships with businesses and then using those relationships–in a meaningful way–to book your photography schedule. Finding new photography clients for your boudoir photography business will be so much easier than ever before. Plus, you'll learn how to find new photography clients this week by putting yourself in front of your ideal client in as many places as possible. I'm also talking about the importance of client relationships. Get ahead in the competitive world of boudoir photography with this easy strategy!#boudoirphotographer #boudoir #boudoirphotographytips
Show Notes✨ FREE GUIDES✨→Grab my FREE One-Page PDF: 5 Tips to Book Photography Clients Without Using Facebook Ads: https://tracylynncoaching.com/marketing-strategy/download/ → Hit your first six figures in the next 12 months with this FREE Guide: Five Targets To Spot-Check In Your Boudoir Business This Year: https://tracylynncoaching.com/marketing-strategy/targets-spot-check-boudoir-business/ 🚀 GROW YOUR BOUDOIR PHOTOGRAPHY BUSINESS FAST! 🚀→ Forever Booked Out, The high-level marketing program for photographers to book sessions now–and in the future. https://tracylynncoaching.com/forever-booked-out/ → Boudoir Studio Accelerator, The blueprint to a six-figure boudoir studio: https://tracylynncoaching.com/boudoir-studio-accelerator/ ❤️FOLLOW ME/GET IN TOUCH❤️Hey, I'm Tracy! I help photographers simplify their path to six figures and stay forever booked out. Questions? Shoot me an email at hello@tracylynncoaching.com Instagram: https://www.instagram.com/itstracylynn Follow me on TikTok https://www.tiktok.com/@tlceducation ——RECOMMENDATIONS——Sustainable Freedom with Boudoir Photography Podcast: https://tracylynncoaching.com/podcast My Amazon Recommendations: https://www.amazon.com/shop/boudoir_by_tracy_lynn TLC Photography Business Shop: https://tracylynncoaching.com/tlc-photography-business-shop/ Photography Contracts: https://thelegalpreneur.com/thecontractvault/ref/210/ ——DISCLAIMER——(I receive a small commission on some of the links provided. It is no extra cost to you and helps support my adventures! :D)This boudoir photography podcast was all about Find & Book New Boudoir Photography Clients This Week With This EASY Strategy.

058. Natural Light For Boudoir Photography | 5 Tips To Take Your Photos From Good To GREAT!

Natural Light For Boudoir Photography | 5 Tips To Take Your Photos From Good To GREAT! - Episode 058 of the Sustainable Freedom with Boudoir Photography Podcast with Tracy Lynn! I'm sharing five game-changing tips on harnessing the power of natural light to elevate your boudoir photos from good to GREAT!Natural light is the cheapest and most convenient way to light for boudoir photos. And it makes for one great resource for a photographer just starting out (because it’s free!). But to take your images to a professional level, you must know how to use them effectively AND efficiently. So in this episode, I’m breaking down my top five favorite tips for using natural light for boudoir photos. Don't miss this episode as I dive into the world of natural light boudoir photography and explore how to expertly blend light and shadow for truly unforgettable images. #boudoirphotographer #boudoir #boudoirphotographytipsShow notes: https://tracylynncoaching.com/podcast/natural-light-for-boudoir-photos/✨ FREE GUIDES✨→Grab my FREE One-Page PDF: 5 Tips to Book Photography Clients Without Using Facebook Ads: https://tracylynncoaching.com/marketing-strategy/download/ → Hit your first six figures in the next 12 months with this FREE Guide: Five Targets To Spot-Check In Your Boudoir Business This Year: https://tracylynncoaching.com/marketing-strategy/targets-spot-check-boudoir-business/ 🚀 GROW YOUR BOUDOIR PHOTOGRAPHY BUSINESS FAST! 🚀→ Forever Booked Out, The high-level marketing program for photographers to book sessions now–and in the future. https://tracylynncoaching.com/forever-booked-out/ → Boudoir Studio Accelerator, The blueprint to a six-figure boudoir studio: https://tracylynncoaching.com/boudoir-studio-accelerator/ ❤️FOLLOW ME/GET IN TOUCH❤️Hey, I'm Tracy! I help photographers simplify their path to six figures and stay forever booked out. Questions? Shoot me an email at hello@tracylynncoaching.com Instagram: https://www.instagram.com/itstracylynn Follow me on TikTok https://www.tiktok.com/@tlceducation ——RECOMMENDATIONS——Sustainable Freedom with Boudoir Photography Podcast: https://tracylynncoaching.com/podcast My Amazon Recommendations: https://www.amazon.com/shop/boudoir_by_tracy_lynn TLC Photography Business Shop: https://tracylynncoaching.com/tlc-photography-business-shop/ Photography Contracts: https://thelegalpreneur.com/thecontractvault/ref/210/ ——DISCLAIMER——(I receive a small commission on some of the links provided. It is no extra cost to you and helps support my adventures! :D)This boudoir photography podcast was all about Natural Light For Boudoir Photography.

057. 5 Must-Haves On Your Boudoir Photography Price List (The 2023 Beginner Guide)

With the boudoir photography industry constantly changing, it's important for photographers to stay ahead of the game by offering a strategic and well-designed boudoir photography price list.
This episode is all about the five must-haves every boudoir photographer should include on their photography price list, including a story about a recent upset client I had–and how I handled it.
1. Minimum purchase: Establishing a minimum purchase requirement is a crucial aspect of your boudoir photography price list. This ensures that clients are investing what you need them to spend so that you generate the revenue necessary to cover your costs, time, and expertise. I focus on the benefits of setting a minimum purchase and how it can help your business grow.
2. Multiple album options: Offering a range of album options for your clients is essential in the competitive boudoir photography market. In this segment, we'll focus on the importance of providing different album styles, sizes, and finishes to cater to your clients' unique preferences and budgets.
3. Wall portraits: Wall portraits are a fantastic addition to any boudoir photography price list because it shows the value of investing in a boudoir album. 
4. Gift prints: It's important to include gift prints on your boudoir photography price list to help boost your business's revenue.
5. Digital files or image boxes: I dive into the benefits of offering digital files or image boxes and how they can enhance your boudoir photography price list.
This episode is a must-listen if you are in the trenches building your boudoir photography price list. Learn how to create a pricing strategy that attracts clients, boosts sales, and sets your business up for success. 
Relevant Links:Show NotesMy InstagramTLC Pricing Template

056. Complete Breakdown Of My Photography Marketing Strategy | The Easy Way To Find More Photography Clients - 5/23/23, 3.56 PM

The most asked question I get as a photography educator is, "How do I find and book more clients?" They are always focusing on the short term.
Build a high-converting website.
A high-converting website is a website that takes your leads and turns them into a client quickly. To build this kind of site, you need to know exactly what your leads need to know to become a client. 
Once your website is built, then your only job is to drive traffic to your website. 
Websites have anywhere from a 1-5% conversion rate–which is how many leads come to the website and turn into clients. If you need to book ten clients a month, with a 1% conversion rate, you need 1000 leads to visit your website.
Listen to episode 54 to hear how Marcella booked out her schedule using Google in Fall 2022!
The five ways to drive traffic to your website.
1. Rank on Google and Google Business Profile.
SEO, or Search Engine Optimization, is how you rank on Google. With good SEO, you will rank high for the keywords your leads are searching for.
Your Google Business Profile is how you rank on local Google Maps. Listen to episode 53 to hear more about this topic. 
2. Build a referral strategy.
Clients who come from referrals are great because they are prequalified. The referrals can come from past clients or from other business owners who you've built relationships with.
Listen to episode 4 to hear how I booked seven sessions while on vacation using this strategy. 
3. Drive traffic to your website from social media.
When using social media in your marketing strategy, the most important thing to remember is to ensure you drive traffic to your website instead of your DMs. Let your website do the heavy lifting!
4. Attend In-Person Events.
Wedding shows are my favorite type of in-person event. In episode 9, I break down exactly how I booked 17 sessions from one bridal fair. 
The other perk to these types of events is the big boost you get to your email list. 
5. Use your email marketing software!
A vital tip to remember with email marketing is that you need to nurture more than you sell. I only sell about 15% of the year to my email list. The rest of the time, I am giving them all the information they need to know to have a great session–plus why they should even want to book a session.
Before you do anything else, focus on your website to ensure it's a conversion machine.
Relevant Links:Show NotesMy Instagram5 Tips To Book Clients Without Facebook Ads

055. What’s The Best Lighting Equipment For Boudoir Photography(Lighting Setup For Boudoir Photography + Natural Light)

There are many options when considering your lighting setup for boudoir photography–and you're probably wondering which one is best.
But the better question is, "Which is best for you?" Every photographer is different. We all like different things artistically.
In this episode, I'm breaking down my specific lighting equipment for my boudoir photography business. With this information, you can decide what lighting setup for boudoir is best for your business.
My lighting setup for boudoir photography
I don't classify myself as a natural light photographer, but I prefer natural light as I think it's the most beautiful. When needed, I am happy to add light to take my images to the next level, though.
Natural Light
My main rules are:
Face towards the light. Whether the images are just for her, her and her significant other, or in your portfolio, we're showing off her beauty, so I think her face should be lit. This is also a stylistic preference–so take it with a grain of salt.
Body away from the light. The shadows create the illusion that her chest and booty may be a little bigger than they might be. We can even create shadows for her abs or show off her back and leg muscles when the light falls correctly over her body.
Westcott Solix Continous Light
I used to use a Westcott Spiderlite TD6, but recently switched to the Westcott Solix Continuous Light and am IN LOVE. This light is much easier to set up and use than the Spiderlite.
Westcott Ice Lights
As far as I can tell, these have also been discontinued, so unfortunately, you may not be able to purchase them. This replica might work–and it is much cheaper than I paid!
Relevant Links:Show NotesMy InstagramFree PDF
 

054. How to Rank On Google With Your Photography Website(BEST Photography Website SEO Tips To Implement ASAP) | Marcella of Love & Sunshine Photography

Ranking on Google is a goal for every photographer–after receiving a few photography website SEO tips to understand how important it really is.
When Marcella came to me as a newbie photographer in 2021, she had heard of SEO–search engine optimization. Still, she didn't know what to do with the information she had.
By the time our year together in coaching was up, she was ranking for the main keywords in her area. And last year, she even booked out her fall schedule. The year before, she only booked two clients!
Who is Marcella of Love & Sunshine Photography?
Marcella is the sweetest soul with the cutest family. As a wife and a mom( of the cutest toddler boy)–you can hear him playing in the background throughout this interview–she knows how important memories are. That's the main reason she started her photography business.
She owns Love & Sunshine Photography of Calgary, Alberta. Her mission is to help women who love deeply turn fading memories into beautiful imagery that helps celebrate all the love & sunshine in their lives.
She booked out her schedule with these photography website SEO Tips.
One of the most important photography website SEO tips Marcella used was how to decide on her main keyword, which was "Calgary lifestyle photographer." Once she knew what keyword she needed to use, she strategically placed it on her website to help her rank. 
And then, she started blogging using my TLC Blog Formula. This formula lays out exactly how and where to use your keywords strategically throughout a blog to help it rank. 
And it definitely helped her rank. 
Two years ago, she was nowhere to be found on Google. Last year, she was on page 1!
She said she booked about 30% of her clients from one blog post. There seemed to be a massive difference in the type of clientele from Google vs. social media.
The ones from Google were ready to book immediately. Instagram leads need to be talked into booking. 
Relevant Links:Show Notes
My Instagram
Join Forever Booked Out!
Marcella's Website
Marcella's Instagram

053. The Three Reasons You MUST HAVE A Google My Business For Photographers Profile(AKA Google Business Profile)

Google My Business, or what’s now called Google Business Profile, is something you have to have as a photographer. If you want to rank, you have to have great reviews as well.
In this episode, I'm breaking down the three reasons you need a profile with great reviews and how you can actually get more reviews from your current and past clients.
What is a Google Business Profile?
A Google business Profile is a free listing that allows businesses to add important information such as hours, website, contact info, current photos, and more. It helps you get found online.
Did you know that Google accounts for 92% of searches in 2023?
If you want to book out your photography schedule, your website needs to rank on Page 1 of the search.
Just as importantly, though, you need to rank with your Google Business Profile. If you don't, you’re missing out on a ton of potential clients.
Your Google profile will get you more qualified traffic than social media, and will also help you show up on maps. These searchers are literally searching for what you offer and are usually ready to book. 
Where as with socials, you’re talking leads into becoming clients.
You need reviews to rank with your Google Business Profile.
At this point, you aren’t going to rank if you don’t have plenty of reviews. You definitely need more than just a few.
I don’t want that to discourage you, though. We all start somewhere.
If you keep showing up for your clients and giving them an amazing experience, this will easily result in lots of 5-star reviews on your Google Business Profile.
And if you just keep chipping away, one review at a time, you'll see results and start ranking in your area for your keywords.
Three reasons reviews are important:
Your potential clients are checking your reviews before they book a session with you.
Google reviews help your Google Business Profile rank higher in the profile listings.
More reviews help your actual website rank higher on page 1 of your keywords.
Three ways to get reviews:
Make sure your photography experience is amazing.
Ask your past clients.
Follow up with your current clients.
Relevant Links:
Show notesMy InstagramFree PDF: 5 Tips to Book Clients Without Facebook Ads

052. Three Boudoir Photography Session Pricing Strategies (Avoid THIS Boudoir Session Fees Mistake)

Like pricing, boudoir session fees are hard to nail down–even if it feels like they really shouldn't be that complicated. This industry has so many different opinions that we are constantly second-guessing ourselves.
Strategies for Pricing Your Boudoir Session Fees
When we start working together, one of the first questions I get asked by any of my clients–private, mastermind, and even my group coaching clients is, "What should I charge per session?"
Boudoir photography pricing is confusing no matter how long you've been in business.
And it's not just shoot & burn(the all-digital model) OR IPS (In Person Sales). This question comes up regardless of your photography business model. 
Pricing may always seem confusing–but it doesn't have to be.
1. Pricing your boudoir session fees high
 This session fee would be $400-500 and above range. With this strategy, you're attracting the client already prepared to spend money on their session. 
These clients understand what they're diving into IS a luxury. 
2. Pricing your photography session fees low
Anything below $100 is a lower session fee–some might even consider $200 or less low boudoir session fees. 
A common belief is that low session fees bring in cheap clients. And they can–without the right marketing strategy.
3. Pricing your session fees in the mid-range. 
I think this is the perfect happy place. Not too big and not too small, you know? 
These mid-range session fees are typically in the $2-500 range.
My sessions are priced at $299, and I genuinely think that this is one reason my schedule stays full of great clients who love what I offer and are happy to pay for it. 
Other Notes:
In this episode, I also cover my experience with low session fees and my formula for figuring out what to charge per session to stay afloat. 
If you get one thing from this episode, please understand how important your marketing strategy is all the time–even when planning something as simple as your session fees. 
Relevant Links:Show NotesMy InstagramFree PDF: 5 Tips to Book Clients Without FB Ads